What's New



This is the only site authorized and developed by Ritchie's family, Connie, Irma and Mario. Take your time, there is a lot of great photos and memories we want to share with you. We hope you will enjoy your visit with us and come back often.

Articles of the Month

News from The Family
Happy Heavenly Birthday Ritchie
Happy birthday Bob
New Ritchie Valens Hot Sauce and Coffee
Ritchie Valens Songbook - Hits and B-sides
In Memoriam, Robert Morales
What's up with Mario
Ritchie Valens’ Soy Capitan™ Cola

For the Ritchie Valens Collection please visit shopiowarock.com

Ritchie Valens’ Soy Capitan™ Cola

C3 Entertainment, Inc. is excited to announce a license with Rocket Fizz Soda Pop and Candy Shops to produce a Ritchie Valens soft drink called Soy CapitanTM Cola for sale in all Rocket Fizz stores and other select outlets.
In stores now, you can enjoy a bottle of Ritchie Valens’ Soy Capitan™ Cola around the country in 28 states and over 120 locations. The bottle features classic imagery of Ritchie Valens with one of his electric guitars.
According to the Valens family, cola was Ritchie’s favorite soft drink flavor. He could often be found sipping a cola with friends at the popular Southern California diner, Bob’s Big Boy. Read more.

Please visit rocketfizz.com for a store near you.

Ritchie Valens’ Soy Capitan™ Cola

For Licensing, Merchandising and Advertising Contact:
Ani Khachoian
Executive Vice President of Licensing, Merchandising and Distribution
C3 Entertainment, Inc.
1415 Gardena Avenue
Glendale, CA 91204
Email - Phone: (818) 956-1337 ext. 215

What's up with The Family
Happy Heavenly Birthday Ritchie

You’re forever in our hearts, thoughts and prayers.
Your apart of our lives everyday we love and celebrate you on your special day.

Happy Heavenly Birthday  Ritchie Valens


We have a book launch! Please check out our social media pages. Instagram, Ritchie Valens Official and Facebook, The Ritchie Valens for the count down to May 13, Ritchie’s birthday! Lot’s of great new content will be posted each day. We’re so excited!

Ritchie Valens, the book by Corey Long

Book Ritchie Valens

Happy birthday Bob

Happy birthday Bob

Bob a legend in his own right, he took the name La Bamba Bob and wore it well!

Bob’s remembered for his hip style and hats, he owned them! All eyes were on him when he entered the room. Bob enjoyed meeting and greeting fans, and they never walked away disappointed.

We love and miss you.

Great new Ritchie Valens Hot Sauce and Coffee!

The Family is pleased to partner with Jade City Foods on these great new products. Thank you C3 for your dedication in putting this deal together.

Also look for The Big Bopper & Winter Dance Party hot sauce and coffee's.

Its Going to be HOT! HOT! HOT!

Get yours today!

LaIowa Rock n’ Roll Music Association

For Immediate Release

C3 Entertainment, Inc. Partners with Jade City Foods to Bring the Heat with The Winter Dance Party, Ritchie Valens and the Big Bopper Hot Sauces and Coffee

Burbank, CA - May 2, 2023 - C3 Entertainment, Inc. is thrilled to announce its latest licensing deal with Jade City Foods to produce a line of hot sauces and coffee inspired by The Winter Dance Party, Ritchie Valens and the Big Bopper. Fans of the iconic musicians can now bring the heat to their taste buds with four bold new hot sauce flavors and two distinct coffee blends.

The hot sauce line features a range of flavors, from the smoky kick of the Big Bopper's Smoked Jalapeño Sauce, aptly named "White Lightning," to the fiery Rock n' Roll heat of the Reaper, Scorpion, Ghost Pepper Sauce, "That'll Be The Day That I Die!" Other flavors include Sweet & Smoky Sriracha Sauce and a Mango Habanero Sauce. The coffee blends range from the Winter Dance Party Light Roast to the dark and robust Ritchie Valens' Dark Roast.

The individual coffees and sauces, as well as a four-set sauce pack and three-set coffee packs, are now available to purchase online at https://jadecityfoods.com/pages/winter-dance-party. Fans can enjoy these delicious new products from anywhere in the world.

"We are thrilled to partner with Jade City Foods to bring these long-awaited, exciting new food and beverage items to our fans," said C3's Executive Vice President of Licensing. "We know that our iconic brands have a strong and dedicated fan base, and we're excited to offer them a fun and delicious way to celebrate their love for The Winter Dance Party, Ritchie Valens, and the Big Bopper."

Co-founder of Jade City Foods, Cliff Wiener, shared his excitement about the partnership, saying "I am ecstatic to work with such legendary musicians and help bring their legacy to the fans in a new and fun way!"

About C3 Entertainment, Inc.
C3 Entertainment, Inc. is a diversified entertainment company, specializing in Licensing, Production and Distribution. C3 has been in business for over 60 years since C3 was originally founded as Comedy III Productions, Inc. in 1959 by the famous comedy team, The Three Stooges. C3′s success and unique experience in both the entertainment and licensing industries have attracted other celebrity and iconic brands seeking to further develop, grow and expand. Every brand has its own special attributes that “connect” the branded experience to the ultimate consumer.

About Jade City Foods
Jade City Foods is the leader in creative food licensing with over 30 partnerships including museums, fictional characters, and professional sports leagues. Jade City creates a diverse range of product lines including coffee, hot sauce, spices and even chocolate covered pretzels. Jade City is changing the way the world thinks about food, one bite at a time.

What's up with Mario
In Memoriam, Robert Morales aka "La Bamba Bob" March 9, 1937- September 15, 2018
La Bamba Bob
American Museum of History

Ritchie’s Sister Irma and family recently visited Washington DC. During their visit to the American Museum of History, came across this exhibit which features Ritchie’s 45 on the turquoise Del-Fi label. It still amazes us see the impact Ritchie’s music has made and it’s importance.

Ritchie Valens Songbook - Hits and B-sides

Series: Guitar
Format: Softcover Audio Online - TAB
Artist: Ritchie Valens
Author: Ryan Sheeler

Ritchie Valens was the first nationally recognized Latino rock'n' roll star. He had a meteoric rise to fame in a career that lasted barely eight months, before his tragic death along with Buddy Holly, the Big Bopper and pilot Roger Peterson, in a plane crash north of Clear Lake, Iowa. Ritchie's unique guitar style and high-energy performances and his hits "Come On, Let's Go," "Donna," and "La Bamba" made him a well-known figure in the golden age of rock 'n' roll.

Valens had only two studio albums, Ritchie Valens and Ritchie, both released posthumously in 1959. In Ritchie Valens Songbook: Hits and B Sides, guitarist and author Ryan Sheeler presents an in-depth look at Ritchie's music from these two albums, featuring 12 note-for-note transcriptions with accompanying guitar tablature.

This is a follow up to Sheeler's book, Ritchie Valens: His Guitar and Music, featuring a complete exploration of "La Bamba," plus Ritchie's guitars and history.

Surf Ballroom Winter Dance Party 2018

Ryan studied music at Iowa State, a musican in his own right he explores the musical styles of Ritchie and shares photos and information not currently found elsewhere. Some of the questions he answers, How much of his own guitar work did Ritchie perform on his records? You'll want to add this book to your collection, Ryan shares his passion for Ritchie's music working tirelessly "to get it right". Available on Amazon, halleonard.com and www.ryansheeler.com